A New Strategy for Sport: A Change of Approach
- 08:30 - 16:00
- Manchester Conference Centre
Mother of three, grandmother of four, social worker for 50 years – Edwina Brocklesby gained her PhD in 2007. Although it related to adoption and contact with birth parents, it instilled a commitment to research – linked now to physical activity and our ageing population
After an un-sporty youth she only started running at the age of 50 yrs, first marathon at 53yrs, London triathlon at 58 yrs. She became a world champion age group duathlon champion in 2003. In 2014 and 2015 (at 72 yrs) became the oldest British woman to complete Iron-distance triathlon.
Eddie helped to found Silverfit in 2013 a small charity promoting lifelong fitness and fun, raising awareness of the benefits of physical activity and social inclusion for the over 50s. Data analysis is revealing great outcomes: – high retention rates and reduced demands on the NHS and social care. Silverfit is helping inactive older people to live life to the full, independently and happily and has expanded rapidly, providing weekly opportunities for physical activity in ten varied locations across London. Using volunteer Silverfit Ambassadors and skilled instructors, Silver Days offer a choice of activities according to venue.