A New Strategy for Sport: A Change of Approach
- 08:30 - 16:00
- Manchester Conference Centre
Josie Stevens is an independent consultant with over 20 years’ experience in sport & entertainment marketing both in-house and in agency in the UK and overseas. She has held senior positions including Director of Global Communications for adidas Group’s Reebok brand; Board Director, Sports Marketing & Sponsorship at Hill & Knowlton; and has lived and worked in South Africa, the Middle East and the USA. She specializes in strategic communications and campaign leadership for organisations looking to brand-build using sport as a marketing platform. Her clients include sports governing bodies, major international events organizers and she has worked with brands on every FIFA World Cup and Olympic games since 1998.
Josie is Sport England’s Campaign Manager for the multi-award winning behavior change campaign, This Girl Can.