Kudos helps researchers and research organizations accelerate and broaden impact, through a more systematic and evidence-based approach to communications and engagement. Kudos provides a free platform for researchers to manage communications around their publications, and a premium service (Kudos Pro) for planning, managing, measuring and reporting on communication activities throughout a project’s lifecycle. Kudos uniquely records and measures not only digital engagement with research, but also offline and private communications (such as conference talks, consultancy or email). By mapping this full range of engagement and impact activities against a basket of metrics, Kudos provides a rich understanding of which channels and activities are most effective for broadening audiences and impacts; this data will also then be fed back into Kudos Pro’s planning tools to help researchers reach target audiences more effectively, and optimize the time and costs of research ‘mobilization’. Kudos customers include the University of Melbourne Business School, and the Universities of Manchester, Liverpool, Kent, Stirling, Witwatersrand, and Nanyang Tech.
