Smart Cities & Communities: Shaping the Future
- 08:30 - 16:30
- Manchester Conference Centre
As an insight specialist Ian has spent his career uncovering what makes consumers tick in many sectors, to understand their needs and motivations. This has been whilst working for research agencies, consultancies, client companies and his own company. In his current role as Head of Insight at Transport Focus this means growing the organisation’s understanding of transport users, including smart ticketing and futures work streams. Previous roles have also included a focus on car drivers (Ford was a major client when at Goldfarb Consultants) and air passengers, when at British Airways.