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Population Health: Prevention is Better than Cure

  • Tuesday, 30 April 2019
  • Pendulum Hotel & Manchester Conference Centre
  • 08:30 - 16:15
Expert Speakers
Sponsors & Supporters
  • Overview

Over the years, great strides have been made to improve the overall health of the nation. The implementation of successive public health strategies has improved longevity, however, greater life expectancy does not guarantee a life lived in good health. In the UK, 60% of healthcare funding is spent on cure and rehabilitation, with only 5% invested in prevention. This means that £97bn is being spent on treating diseases, whilst only £8bn is being utilised to prevent them from occurring in the first instance. To address the imbalance, a policy paper has been published to demonstrate the intent of Matt Hancock, Secretary of State for Health and Social Care, to make prevention a high priority and lay the path for a green paper in 2019.
The Population Health: Prevention is Better than Cure conference will examine in detail how the new prevention agenda may unfold and what it aims to achieve. The event will feature and discuss:

  • The contents of the new policy paper and how it sets out a vision for putting prevention at the heart of the nation's health
  • The steps needed to tackle health inequalities
  • The role of technological support
  • Where responsibility lies?
  • Examples of best practice

Delegates will have the opportunity to contribute to the prevention agenda by sharing ideas, opinions and aspirations, with the aim to improve population health.

The Rt Hon Matt Hancock MP, Secretary of State for Health and Social Care
“We have made great progress in improving the health of the nation - helping people to live
longer lives. However, people are spending too many years in poor health, with these
gains in health not felt equally across society. But this is not inevitable; much of ill health
could be prevented. Prevention is crucial to improving the health of the whole population,
and helping secure the health and social care services we all value and rely on. It will also
boost the health of our economy.”

In the new policy paper, the term prevention is defined as-

‘Prevention is about helping people stay healthy, happy and independent for as long as possible. This means reducing the chances of problems from arising in the first place and, when they do, supporting people to manage them as effectively as possible. Prevention is as important at seventy years old as it is at age seven.’

Treating disease is impactful for patients and expensive for the public purse, whereas, prevention strategies deliver a tangible return on investment for citizens, the healthcare system and the economy. The government’s mission is to extend life expectancy, with an ambition for people to enjoy at least five extra years of healthy, independent life. Tackling health inequalities and closing the gap between the richest and the poorest in society, will be significant in achieving these aspirational outcomes.
The new policy paper outlines the case for prevention and urges individuals, local authorities and the NHS to put preventative practices at the core of their activities. Encouraging healthier lifestyle choices, integration of services, applying ‘health in all policies’ and the adoption of technology, for example with predictive prevention, can be instrumental in formulating an impactful strategy. More details on delivering this vision are to be included in a green paper due to be published in the first half of 2019.
This conference will dissect the Prevention is Better than Cure policy paper and look to discuss how the paper can further cement preventative health measures across the board. Delegates will have the opportunity to engage with all conference contributors, peers and fellow professionals to examine how the theories can be translated into grass roots practice and deliver the desired outcomes.

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  • Confirmed Speakers

Event Sponsors and Supporters

  • Event Programme


Registration and Coffee in the Networking Area


Chair’s Opening Address

  • Professor Sue Powell, Nuffield Health Professor of Health and Wellbeing, Manchester Metropolitan University (confirmed)

Keynote Address

"Living Well, Living Longer"

The government has recently published a policy paper entitled ‘Prevention is Better than Cure’, which sets out the government's vision for putting prevention at the heart of the nation's health. This is to be further followed up with a green paper in 2019.

  • Eileen O’Meara, Director of Public Health & Public Protection for Halton Clinical Lead for Population Health for Cheshire and Merseyside, Halton Borough Council, Cheshire & Merseyside Health Care Partnership (confirmed)
"Cheshire & Merseyside – A Population Health Approach"

How we tackle population health as a whole system in Cheshire & Merseyside


Ruth Passman, Head of Operations and Strategic Delivery for Experience, Participation and Equalities, NHS England (confirmed)

"Tackling Health Inequalities"

On average, people in disadvantaged areas have multiple long-term conditions 10 – 15 years earlier than those in better off neighbourhoods and over half of the equality gap is from deaths from heart disease, stroke and cancers. It is believed that 20% of health inequalities relate directly to health service provision and there is more we can do to prevent or delay ill health and treat people quicker


Question and Answer Session


Coffee in the Networking Area

  • Richard Stoddart, Business Intelligence Consultant, HAS Technology (confirmed)
"Technology for Preventative Healthcare – Using AI to Identify Escalating Risk"

ARMED was developed in recognition of the growing importance of prevention and self-management. The presentation discusses how data is captured from an individual and their home environment, how these are combined with powerful machine learning to allow changes to be identified so that preventative action can be taken.


Panel Debate

Professor Sue Powell, Nuffield Health Professor of Health and Wellbeing, Manchester Metropolitan University (confirmed)

Dr Paul Chadwick, Assistant Director at the UCL Centre for Behaviour Change (confirmed)

Anand Amlani, Head of Living Well Activation Team, Public Health England (confirmed)

John Bromley, Director, National Social Marketing Centre (confirmed)


"Preventing People becoming Patients-Promoting Awareness, Personal Responsibility and Self Determination "

How can individuals be encouraged to consider more intently their own health and wellbeing? What can be done to support better lifestyle choices and induce changed behaviour and attitudes, thus prolonging healthier lives?


Case Study

  • Alan Carter, Director of Portfolio Management, The Land Trust (confirmed)
"The Impact of Well Managed Green Space on Physical and Mental Wellbeing"

Alan will present about the Land Trust’s innovative Health for Life project which aimed to evidence the impact that spending time in well managed green space can have on physical and mental wellbeing.


Question and Answer Session


Lunch in the Networking Area


Chair’s Afternoon Address

  • Dr David Crepaz-Keay, Head of Empowerment and Social Inclusion, Mental Health Foundation (confirmed)
"Mental Health Literacy, Prevention and Public Mental Health"

After many years as the poor relation in public health, public mental health is rightly being taken seriously as an essential component of any sustainable prevention initiative. Mental Health Literacy is a key component of ensuring that everyone is better able to support positive mental health and prevent, or mitigate the risk of poor mental health and minimise the impact of mental ill-health.

  • Chantelle Bramley, Specialist Services Manager , The Bridge (East Midlands) (confirmed)
  • Paul Snape, Head of Business Development , The Bridge (East Midlands) (confirmed)
"Preventing Homelessness through Early Intervention Mediation"

talk²sort has been recognised as delivering best practice in homelessness mediation to young people and families. What makes mediation an effective intervention, presenting issues of those accessing the service, the tools used to facilitate the process and the outcomes at case closure will be explored.


Case Study

  • Dr Mani Mehdikhani, Clinical Psychologist, Greater Manchester Mental Health NHS Foundation Trust (confirmed)
"AA from a Clinical Psychology perspective"

What aspects of The AA 12 step program help alcoholics recover from alcoholism?


Question and Answer Session


Afternoon Refreshment Break

  • Amy Saunders, Outreach and Volunteer Coordinator, Manchester Cares, The Cares Family (confirmed)
"Solving a Social Problem with a Social Solution"

Amy will share an Introduction to Manchester Cares, an organisation that brings together young professionals and older neighbours to spend time together; share knowledge, perspective and wisdom; and just have a good time over a cup of tea.

  • Laura Boothman, Senior Policy Manager , Versus Arthritis (confirmed)
"Supporting Musculoskeletal Health at Work"

Almost three-quarters of working age adults are in work and spend on average a third of the waking hours in the workplace. As well as ensuring workplaces are inclusive of people with existing health conditions and disabilities, workplaces are one of the most important settings for actively promoting well-being and health, including musculoskeletal health.


Question and Answer Session


Chair’s Closing Remarks and Event Close

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Pendulum Hotel & Manchester Conference Centre

Pendulum Hotel & Manchester Conference Centre

Pendulum Hotel & Manchester Conference Centre is the ideal solution when searching for conference venues in Manchester. Top-of-the-range conference suites, 3 star value hotel accommodation, delicious dining and friendly service are the ideal components for a successful conference or event in the heart of the city centre.

The 18 conference rooms are decked out with all the mod cons including state-of-the-art AV technology, projectors and screens, free Wi-Fi and flip charts. Our clients cover the whole spectrum and include government organisations, trade unions, large corporate companies, non-profit organisations, health and education sectors and small to medium-sized businesses.

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Downloads & Resources

  • Open Forum Events Sponsorship Brochure
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  • Presentations. Population Health
    Presentations. Population Health

who will attend

  • Chairs
  • Chief Executives
  • Chief Medical Officers
  • Clinical/Medical Directors
  • Clinicians
  • Coaches/ Trainers
  • Community Care Leads
  • Consultants in Public Health/Diet/Rehabilitation
  • Councillors
  • Diabetologists & Endocrinologists
  • Directors/Heads of Assistive Technology/Telecare/Telehealth/eHealth
  • Directors/Managers of Care Homes
  • Directors of Care Services
  • Directors of IT/IS/ICT
  • Director of Sports and Recreational Facilities
  • Directors of Strategic Development
  • Directors/Heads of Adult Social Services
  • Directors/Heads of Commissioning/Procurement
  • Directors/Heads of Integrated Care
  • Directors/Heads of/Strategic Leads for Long Term Conditions
  • Directors/Heads of Patient Services
  • Directors/Heads of Policy
  • Directors/Heads of Public Health

  • Exercise Specialists
  • Finance Directors
  • GPs
  • Heads of Charities/Third Sector Organisations
  • Heads of Mental Health
  • Heads of Patient Services/Patient Experience
  • Heads of Shared Services
  • Heads of Technology and Innovation
  • Heads/Leads Clinical Commissioning Groups
  • Health and Wellbeing Board MembersHealth Improvement Teams
  • Healthcare Service Managers
  • Long-Term Conditions-related Project/Programme Directors/Managers
  • Managers of Private Care Providers
  • Mental Health Teams
  • Medical Directors
  • Obesity Clinicians
  • Performance/Service Improvement Leads
  • Personalisation and Control Managers
  • Practice Managers
  • Research Directors/Professors/Facilitators/Lecturers/Associates
  • Senior Nurses
  • Service Improvement Managers
  • Social Care Managers
  • Social Marketing and Behaviour Change Teams
  • Sports Leaders