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A New Strategy for Sport: A Change of Approach

  • Wednesday, 04 May 2016
  • Pendulum Hotel & Manchester Conference Centre
  • 08:30 - 16:00
Expert Speakers
Sponsors & Supporters
  • Overview

Open Forum Events presents the conference A New Strategy for Sport: A Change of Approach which is a timely event to consider the future direction of sport in the UK.
Britain has had a long and envious history in sport. Seen as the birthplace for the modern games of football, tennis, rugby golf and cricket, sport has always taken a strong position in society contributing to human and social development.Engaging in sport and physical activity offers a wealth of benefits; human, social and economic. Improvements in health and wellbeing, along with social and interpersonal developments can make significant impacts on the lives of individuals and the communities they live in.Modern life is constantly on the change and we adapt out daily lives and habits accordingly. The last strategy for sport was published in 2002 and now does not reflect the how, why and when we engage with sport.
The government feel it’s time to produce a new strategy that marries with today’s society. The previous strategy focused on participation and consolidated those already involved with sport, encouraging them to play more in the traditional and established sports. Now we need to get more people engaged in sport, at all levels and in the many variations now available. These days a technological device is as much a part of the kit bag essentials as a pair of trainers and will play an ever increasing role in future sport development.
Join us at A New Strategy for Sport: A Change of Approach where we will discuss the contribution that sport and physical activity has to offer individuals and communities. We are proud to introduce to you a programme of expert speakers who will discuss the importance of a sporting and active nation and how that can to be achieved. The new sport strategy will be analysed and assessed on its effectiveness on delivering more sports, to more people, more often. Success stories will be shared and examples of best practice will be showcased. This bespoke programme has been designed to give delegates maximum opportunity to question, express opinions and debate with the plenary speakers the future for sport, whilst ample networking time will allow for peer discussion and introductions.
  • Confirmed Speakers

Event Sponsors

  • Event Programme


Registration and Coffee in the Networking Area


Chair’s Opening Address

  • Phil Veasey, Public Health, Community Engagement and Young People Portfolio Holder , The Community Well Ltd (confirmed)

Keynote Address

  • Andy Reed, Chair and co-founder, Sports Think Tank (confirmed)
"A New Strategy for Sport-More Engagement with More Sports for More People"

Following the high of the London Olympics the numbers of those engaging with sport has declined. It is 13 years since the previous strategy was published and therefore, following a consultation, a New Strategy of Sport has been developed to reflect the role of sport in today’s society. The emphasis is less on the numbers participating but is on encouraging a broader section of the population, who previously have never embraced sport, to be involved with the many forms of sport and benefit in areas such as “improved health outcomes from becoming more physically active… a stronger sense of social integration or a reduction in reoffending linked to participation in a sporting programme.”

  • Steve Parry, Olympic Bronze Medallist and Sport Presenter, BBC Sport (confirmed)
"Transforming Inspiration into Participation"

1.4m more people are now playing sport than before London 2012, however, the numbers are now on the decline and particularly levels are down for those that do so on a regular basis. How can we generate a resurgence in numbers, to motivate people and inspire them to adopt active lifestyles and realise the legacy of the Olympics.

"Let’s get Wigan Borough moving!"

 The benefits of sport and exercise on health is well evidenced in the prevention and treatment of a number of health conditions. With a quarter of people in England classed as inactive, providing services designed to improve access to physical activity can be fundamental in encouraging a long term proactive approach to life style and exercise and improve the health and wellbeing within communities.


Main Sponsor

"Physical Literacy is a Bedrock of Sporting Ability"

Teaching fundamental movement skills and developing healthy lifestyles underpin children’s ability to stay active and develop their love of sport. A key consideration for schools and parents is the closing window of opportunity to train movements that give children the best possible chance to develop agility, balance and co-ordination in the first decade of their life. If we can also add strength, stamina, speed and sporting skills in the children’s PE programs we can help them to develop physically and encourage them to play sport with real confidence.


Question and Answer Session


Coffee in the Networking Area


Case Study


Sharing Best Practice

"The Positive Impacts of Community Projects"

There are many amazing groups that are using the power of sport to tackle the root causes of some of society’s biggest problems such as crime, anti-social behaviour and obesity.

"Sport in Disadvantaged Communities"

Sport can be used to the good in achieving social objectives and is a powerful tool to engage with disadvantaged young people and communities to improve lives and support neighborhood inclusion and cohesion.

  • Sean Smith, Project Manager – Inspire & Include, AgeUK (confirmed)
"Helping Older People to Become More Active"

The presentation will cover the development of Age UK’s Physical Activity Programmes, what has been learned from the programmes and what challenges and opportunities remain. 


Question and Answer Session


Lunch in the Networking Area


Chair’s Afternoon Address

  • Barry Horne, Chief Executive, English Federation of Disability Sport (confirmed)
"Making Sport and Physical Activity Inclusive for Disabled People"

 Disabled people should have every opportunity to be as active as non-disabled people. Physical activity can make a fundamental difference to disabled people’s quality of life and yet disabled people’s activity levels remain low. How can this be addressed? 


Sharing Best Practice

"Case study: Access Sport’s BMX Legacy Programme, BT Sports Industry Community Programme of the Year 2015"

This programme has adopted a powerful, holistic, partnership driven approach that empowers existing community assets to engage young people, under-represented groups, volunteers, and community groups in disadvantaged areas.


Sharing Best Practice

"Embedding Sport and Physical Activity in the Younger Generation"

 ‘Active children do better in every possible way. They perform better in school and are better behaved. Physical activity can increase attendance rates and levels of concentration. Active kids have improved chances for better physical, financial, emotional and social outcomes in the future.’ (Designed to Move Active Schools report)


Afternoon Refreshment Break


Sharing Best Practice


Panel Debate

Phil Veasey, Business Development and Marketing Director, Mytime Active

Josie Stevens, Campaign Manager, This Girl Can, Sport England

Barry Horne, Chief Executive, English Federation of Disability Sport

David Pilkington, Project Manager at ACCENTS team Poplar HARCA

Dr Edwina Brocklesby, Director, Silverfit Arun Kang, CEO, Sporting Equals

"Reaching People Outside of Sport’s Comfort Zone"

Although throughout the population there are individuals who never involve themselves with sport, there are certain groups in society that are less likely to show interest. Culture and gender can be factors with girls and young women, along with certain sectors of BME groups being particularly difficult to engage. The older generation and those living with disability also seem to be on the periphery of sport inclusion. How can we ensure that sport provides opportunities for all of society. 


Chair’s Closing Remarks and Event Close

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Pendulum Hotel & Manchester Conference Centre

Pendulum Hotel & Manchester Conference Centre

Pendulum Hotel & Manchester Conference Centre is the ideal solution when searching for conference venues in Manchester. Top-of-the-range conference suites, 3 star value hotel accommodation, delicious dining and friendly service are the ideal components for a successful conference or event in the heart of the city centre.

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